Posted: April 29, 2013 by mcculloughmg in Uncategorized

Word:  Fair Trade Federation

Type I:  What do the images below mean? (you may need to click on picture to enlarge/read)



Utilizing your learning about human rights and fair trade, your task is to create an advertising campaign to encourage the students and families of Loy Norrix to buy fair trade products.  Your items created will be presented in a 2ft X 2ft space in our library on Friday, May 3rd.

Your campaign must include all of the following:

1.  2 catchy slogans that will make people at least think about changing their buying habits.  Think rhymes and/or powerful messages that people want to repeat.  These must be underlined and may be included in another step. (5pts)

2.  A character that both kids and adults will empathize with and will want to support.  Give this character a name and look and use them throughout your advertising campaign. (5pts)

3.  2 posters that could be hung inside or near supermarkets where many purchase decisions are made.  Eye catching clear visuals for those who do not read as well are a must.    Make sure they know what “fair trade” is a how to look for it!  Also see # 1 and 2. (5pts)

4.  A jingle/song/rap of at least 6 lines that can be played on the radio.  Again including # 1 and 2 might be a good idea. (5pts)

5.  A specific fair trade product given and the story of how that product gets to the consumer in a fair manner to all producers involved. (5pts)

All of your advertising must meet the following criteria:

(a) Meaningful – customers should find the message relevant to the lives of the Loy Norrix family.

(b) Distinctive – capture the customer’s attention and be unique.

(c) Believable – a difficult task since research suggests most consumers doubt the truth of advertising, so make it clear and realistic.



EXTRA CREDIT –  Write a short letter to the editor that can be put into the school newspaper encouraging everyone to buy fair trade products and how they can become involved in the fair trade movement.  Must prove this letter was submitted to Knight Life through screen shot or response (10pts)

Websites that may be useful:







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