5-17-12 Fair Trade Campaign

Posted: May 17, 2012 by mcculloughmg in Uncategorized
Tags: , , ,

Bellwork Type I: 

When you see a commercial what parts most get your attention?  How can you use those to convince people to use fair trade products?

Assignment:

Utilizing your learning about human rights and fair trade, your task is to create an advertising campaign to encourage the students and families of Loy Norrix to buy fair trade products.  Your items created will be presented in a 2ft X 2ft space in the library/cafeteria on Monday May 21, 2012

Your campaign must include all of the following:

1.  2 catchy slogans that will make people at least think about changing their buying habits.  Think rhymes and/or powerful messages that people want to repeat.  These must be underlined, easy to find, and may be included in another step. (5pts)

2.  A character that both kids and adults will empathize with and will want to support.  Give this character a name and look and use them throughout your advertising campaign.  Can be imaginary (talking banana) or real (actual child laborer in Columbia (5pts)

3.  2 posters/major visuals(can both be mounted to one poster board) that could be hung inside or near supermarkets where many purchase decisions are made.  Eye catching clear visuals for those who do not read as well are a must.    Make sure they know what “fair trade” is a how to look for it!  May include steps # 1 and 2. (5pts)

4.  A jingle/song/rap of at least 6 lines that can be played on the radio or read on a product.  Again including # 1 and 2 might be a good idea. (5pts)

5.  A specific fair trade product given and the story of how that product gets to the consumer in a fair manner to all producers involved.  You may want to compare this to a similar free trade product  (5pts)

All of your advertising must meet the following criteria:

(a) Meaningful – customers should find the message relevant to the lives of the Loy Norrix family.

(b) Distinctive – capture the customer’s attention and be unique.

(c) Believable – a difficult task since research suggests most consumers doubt the truth of advertising, so make it clear and realistic.

(25pts!)

 

EXTRA CREDIT –  Write a short letter to the editor that can be put into the school newspaper encouraging everyone to buy fair trade products and how they can become involved in the free trade movement. (5pts)

***All items must be put into a display that can be placed in a 2ft by 2ft table space in class on Monday May 21, 2012.***

Websites that may be useful:

http://www.fairtradefederation.org/

http://www.fairtraderesource.org/

http://www.fairtrade.net/

http://www.tenthousandvillages.com/

http://www.fairtrade.org.uk/

http://www.greenamerica.org/programs/fairtrade/whatyoucando/index.cfm

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