Archive for April, 2011


Posted: April 29, 2011 by mcculloughmg in Uncategorized

Today was the big day…


Everyone did a great job.  Grades should be posted by Monday.


Fair Trade is an international business strategy that gives farmers and artisans in the developing world a system to enter their products into the global marketplace and be assured of a fair price and fair labor practices while encouraging sustainable environmental practices. Certification through Fair Trade organizations gives small business owners in developing countries a voice in the international trade community and helps them develop relationships with other businesses and consumers alike.


Utilizing your learning about human rights and fair trade, your task is to create an advertising campaign to encourage the students and families of Loy Norrix to buy free trade products.  Your items created will be presented in a 2ft X 2ft space in our classroom on Friday, April 29.

Your campaign must include all of the following:

1.  2 catchy slogans that will make people at least think about changing their buying habits.  Think rhymes and/or powerful messages that people want to repeat.  These must be underlined and may be included in another step. (5pts)

2.  A character that both kids and adults will empathize with and will want to support.  Give this character a name and look and use them throughout your advertising campaign.   They could also be a real life person involved in fair trade.  (5pts)

3.  2 posters that could be hung inside or near supermarkets where many purchase decisions are made.  Eye catching clear visuals for those who do not read as well are a must.    Make sure they know what “fair trade” is a how to look for it!  Also see # 1 and 2. (5pts)

4.  A jingle/song/rap of at least 6 lines that can be played on the radio.  You do not have to record the song but must have lyrics present in your campaign.  Again including # 1 and 2 might be a good idea to include. (5pts)

5.  A specific fair trade product as an example and the story of how that product gets to the consumer in a fair manner Tell the story of the product and all producers involved. (5pts)

All of your advertising must meet the following criteria:

(a) Meaningful – customers should find the message relevant to the lives of the Loy Norrix family.

(b) Distinctive – capture the customer’s attention and be unique.

(c) Believable – a difficult task since research suggests most consumers doubt the truth of advertising, so make it clear and realistic.



EXTRA CREDIT –  Write a short letter to the editor that can be put into our school newspaper, Knight Life, encouraging everyone to buy fair trade products and how they can become involved in the fair trade movement. (5pts)

***All items must be put into a display that can be placed in a 2ft by 2ft table space in class on Friday, April 29th.***

Websites that may be useful:


Posted: April 26, 2011 by mcculloughmg in Uncategorized
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Do you drink coffee?  Why do you or other people drink coffee?
What are the social relationships to other drinks in the U.S.?
We took a coffee quiz (see Mr. McCullough for a copy), then learned the steps of coffee production from seed to sip.
We also did a simulation of the coffee production jobs and learned that a $4.70 bag of coffee is split in this way:
Your Negotiated Proportion in class
Actual Proportions in the United States
In one paragraph answer:

How does fair trade address the problems we have experienced today in the coffee industry?


Posted: April 25, 2011 by mcculloughmg in Uncategorized
Bell-work:  Watch this clip and react to:
What is your power as a consumer?
Today we took notes on Fair Trade using this read only PPT file from the “Fair Trade Resource Network”. (When you try to load it you must click “read only” as I do not have the password.

You must create a consumer convincing poster for fair trade products.  Poster must have:
•Convincing facts/arguments


Posted: April 22, 2011 by mcculloughmg in Uncategorized
Fair Trade – Summarize the first 4 paragraphs  under the heading “Private Sector Solutions…” on pgs 112 and 113 for a definition.
Today we finished our documentary on sugar in the Dominican Republic, discussed it as a class and handed in our question/synthesis sheets.


Posted: April 21, 2011 by mcculloughmg in Uncategorized

Where does sugar come from and what does it have to do with human rights?

Today, we watched part of the film “Price of Sugar” and analyzed human rights and the influence of documentaries using this worksheet.  To view the film see Mr. McCullough…preview below.


Posted: April 20, 2011 by mcculloughmg in Uncategorized

Question: Where does chocolate come from and does it have anything to do with human rights?

We began to answer the question above by watching a documentary about the cocoa industry in Africa called “The Dark Side of Chocolate”

1.Please list 5 violations of the Universal Declaration of Human Rights that were displayed in our film.
2.  Do you think documentaries like this are important and cause positive change?  Why or why not?


Posted: April 19, 2011 by mcculloughmg in Uncategorized

Bellwork – What are 5 events that molded our present day idea of human rights? (see video below)

Today we presented our homework and why our articles from the Universal Declaration of Human Rights were important.  In addition we learned from our peers and filled out this chart (CLICK HERE) as well as completed the homework on the last page.


Posted: April 18, 2011 by mcculloughmg in Uncategorized
In 3 sentences, what does the below quote mean?

“Human rights
are inscribed in the hearts of people
Mary Robinson, former UN High Commissioner for Human Rights
Today we talked about what human right are and especially the history and content of THE UNIVERSAL DECLARATION OF HUMAN RIGHTS


Using this worksheet (Click here)and the one article you were given, complete the following steps.

1.Legibly write your article number, and key ideas at the top of your paper. This should take approx. 2 inches at the top of your paper.
2.Create an easily identifiable visual(s) or symbol(s) to represent your article to fill rest of paper.
3.On the back write a paragraph (5-7 sentences) on why you believe this should be a human right.  
*Extra Credit*  By Friday find an example in the news of the UN upholding or needing to uphold your Article and print/bring it in-share with class.


Posted: April 14, 2011 by mcculloughmg in Uncategorized
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Overpopulation and Its Results: A Webquest

(Click title for downloadable copy of this lesson)

All lessons today contain sound.  Please mute your computer, request headphones, or ask Mr. McCullough if you can use your own personal headphones.

Step 1:  Against All Odds – Refugees

Issues such as depletion of resources, crowding, cultural warfare are often the consequences of overpopulation.  These problems can lead to people fleeing their native lands in search of freedom.  Complete the activity below to learn about and empathize with refugees.

(*You may want to “Yes! Register my game.” when asked if you are not quick at video games so you can complete it over two days*)

  • As you play the game stop after each section of 4 activities and record 5 sentences about what you have learned about refugees.  You may even want to stop after each mini game and add some notes which you can use to synthesize your learning.

War and Conflict – running from persecution

Border Country – can I say here?

A New Life – loss and challenge

Step 2: Slums

Due to overpopulation and humans movement to mostly cities, areas have been created that are full of dangerous pitfalls of life.  These areas are real and often put U.S. “ghettos” to sham.  Complete the activity below to learn about these places called slums.

  • Visit the website and chose 2 of the 4 cities given on the map to explore.  Observe pictures and listen to at least 2 families talk about where they live as you use your cursor to look around their house.
  • As you gain knowledge of how overpopulation leads to slums please record thoughts below.

What is a slum?

What slums did I visit and what were some characteristics of each?



What did I learn about the people who live in slums?  What were their names and professions?



What can be done to eliminate slums (you may need to do additional research for this beyond our given website)?

Step 3: Demographics

In 1950, the term “population explosion” was unheard of, yet the conditions for runaway population growth were in place. Death rates in the developed world had plummeted, and those in the developing world were falling as well, while birthrates remained high. Today, demographic data continue to foretell dramatic changes ahead, though various countries have starkly different prospects. In this game, get a glimpse of the future for the U.S., Japan, Kenya, and India.

  • When finished please list 5 observations you can gather from the final chart and what each tells you about our world’s population.

5 Observation

STEP 4 – Earth in Peril

In this interactive, world maps reveal the human footprint on Earth’s water, air, climate, forests, and animal habitats. Examine geographical connections between population growth and environmental degradation across the globe.







Please print answers and hand into Mr. McCullough – If finished early please explore these links for your volunteering hours :